Page 13 - 2017 Griffin Gazette Issue 4
P. 13

An interesting
                                                container can
                                                definitely help
                                                seal the deal at
                                                the point of sale.

Image Captions:                                 By Tracey Gorrell, Marketing Communications Lead

Left - The Griffin booth at the 2017 Cultivate  While the hardcore plant geeks among us love to think that awesome plants sell
trade show featured selections from the         themselves, we’ll confess that containers count. As Jeanne Svob (Griffin seed business
Riverstone and Canyon container series, both    manager) stated in her article, an interesting container can definitely help seal the deal at
from HC Companies.                              the point of sale.

Top Right- Kwik Kombos Purple Berry Mix in      The East Wind collection from The HC Companies represents a major upgrade to the
HC Companies Zen Flare Fieldstone Planter       basic plastic pot! The collection includes grower-friendly baskets, color bowls and planters
                                                in a variety of upscale looks, textures and finishes. You’ll find options here to suit a broad
                                                range of consumer tastes. For starters, check out the Riverstone series and the Canyon
                                                series—we mixed and matched items from these two series to great effect in our booth at
                                                the 2017 Cultivate trade show. See these and more of the East Wind collection in our 2017
                                                Hard Goods catalog (pages 123-130).

                                                While plastic can be fantastic, it’s certainly not the game in town among decorative
                                                containers. Browse our 2017 Retail catalog (pages 223-258) for even more varied choices
                                                in planting vessels from Bloem, Novelty, Panacea, Southern Patio and more. Choose from
                                                ceramic, metal, fiberglass, woven—and yes, more plastic—options, among others. Styles
                                                range from modern to vintage, sleek to whimsical.
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