Page 14 - 2017 Griffin Gazette Issue 4
P. 14

Gro Your Own!

By Sun Gro Horticulture Staff                    products they sell. And, the campaign’s        also promote best-use practices and show
                                                 focus on year-round edible gardening           great gardening results using Sun Gro
Edible gardening is hot! Lawn and garden         seeks to extend the growing season and         retail products.
spending reached $36.1 billion dollars in        boost sales in the fall and winter, when most
2015 according to the National Gardening         edible gardening subsides. This is an asset    Videos and articles also create promotional
Survey, bouncing back from a five-year low.      to independent garden centers that remain      opportunities for retail vendors. Direct
In 2015, the average homeowner spent             open through the year or exist in states with  your customers to Black Gold, Fafard or
$401 per household on yard or balcony, as        milder winters.                                Sunshine Advanced websites to help them
opposed to an average of $317 in 2014, and                                                      grow better with Sun Gro.
the numbers continue to grow. Heightened         Videos and Web Articles
interest in green living, healthier eating, and  The Gro Your Own video series offers           Contests and Sweepstakes
food independence has driven this trend,         practical guides to edible gardening and       Everyone loves a chance to win! That’s why
inspiring homeowners to favor natural and        features professional horticulturist and       we created a new series of bi-monthly Black
organic growing methods. To support this         edible gardening expert, Jessie Keith. The     Gold contests and sweepstakes designed
growing industry, Sun Gro® Horticulture          short videos cover a variety of topics, from   to get the public excited about edible and
created a Gro Your Own™ edible lifestyle         amending soil to growing artichokes and        flower gardening. These promotions have
marketing campaign for OMRI Listed®              pruning tomatoes. Each is designed to          quickly gained ground, since the first was
SKUs representing its premium Black              offer accessible yet expert information to     launched in February 2017!
Gold®, Fafard® and Sunshine® brands.             gardeners of all experience levels.
                                                                                                Black Gold sweepstakes winnings
This NEW edible lifestyle campaign               Last year more than 375,000 gardeners          are made in partnership with other
employs promotional how-to and product           accessed online gardening articles on          respected horticultural companies, including
videos, trade ads, contests & sweepstakes,       Sun Gro retail webpages, with edible           Gronomics®, Smart Pot®, Proven Winners®
and web articles to help homeowners grow         gardening topics being the most popular.       and High Mowing Seeds. We have offered
outstanding food crops with Sun Gro’s            Over 900 expert-driven gardening articles,     everything from raised bed kits to fall
OMRI Listed products. Gro Your Own               written by nationally and regionally           vegetable garden packages that engage
promotional materials and resources allow        recognized horticulturists, cover many         and motivate our customer base to
retailers to better promote the Sun Gro          popular edible gardening trends. They          consider new products and new ways to
                                                                                                garden. Our winners follow up and share

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