Page 14 - Griffin Gazette Q4 2017
P. 14

                                Gro Your Own!

        By Sun Gro Horticulture Staff        products they sell.  And,  the  campaign’s   also promote best-use practices and show
        Edible gardening is hot! Lawn and garden   focus on year-round edible gardening   great gardening results using Sun Gro
        spending reached $36.1 billion dollars in   seeks to extend the growing season and   retail products.
        2015 according to the National Gardening   boost sales in the fall and winter, when most   Videos and articles also create promotional
        Survey, bouncing back from a five-year low.   edible gardening subsides. This is an asset   opportunities for retail vendors. Direct
        In  2015, the average homeowner spent   to independent garden centers that remain   your customers to Black Gold, Fafard or
        $401 per household on yard or balcony, as   open through the year or exist in states with   Sunshine Advanced websites to help them
        opposed to an average of $317 in 2014, and   milder winters.             grow better with Sun Gro.
        the numbers continue to grow. Heightened   Videos and Web Articles       Contests and Sweepstakes
        interest in green living, healthier eating, and   The Gro Your Own video series offers   Everyone loves a chance to win! That’s why
        food independence has driven this trend,   practical guides to edible gardening and   we created a new series of bi-monthly Black
        inspiring homeowners to favor natural and   features professional horticulturist and   Gold contests and sweepstakes designed
        organic growing methods. To support this   edible gardening expert, Jessie Keith. The   to get the public excited about edible and
        growing industry, Sun Gro  Horticulture   short videos cover a variety of topics, from   flower gardening. These promotions have
        created a Gro Your Own  edible lifestyle   amending soil to growing artichokes and   quickly gained ground, since the first was
        marketing campaign for OMRI Listed     pruning tomatoes. Each is designed to   launched in February 2017!
        SKUs representing its premium Black   offer  accessible  yet  expert  information  to
        Gold , Fafard  and Sunshine  brands.  gardeners of all experience levels.  Black  Gold  sweepstakes  winnings
                                                                                 are made in partnership with other
        This  NEW  edible  lifestyle  campaign   Last year more than 375,000 gardeners   respected horticultural companies, including
        employs promotional how-to and product   accessed online gardening articles on   Gronomics , Smart Pot , Proven Winners
        videos, trade ads, contests & sweepstakes,   Sun Gro retail webpages, with edible   and High Mowing Seeds. We have offered
        and web articles to help homeowners grow   gardening topics being the most popular.   everything from raised bed kits to fall
        outstanding food crops with Sun Gro’s   Over 900 expert-driven gardening articles,   vegetable  garden  packages  that  engage
        OMRI  Listed  products.  Gro  Your  Own   written by nationally and regionally   and motivate our customer base to
        promotional materials and resources allow   recognized horticulturists, cover many   consider new products and new ways to
        retailers to better promote the Sun Gro   popular edible gardening trends. They   garden. Our winners follow up and share
        14   |   Griffin Gazette 2017
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