Page 14 - Griffin Gazette Q4 2017

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Gro Your Own!

By Sun Gro Horticulture Staff products they sell. And, the campaign’s also promote best-use practices and show
Edible gardening is hot! Lawn and garden focus on year-round edible gardening great gardening results using Sun Gro
spending reached $36.1 billion dollars in seeks to extend the growing season and retail products.
2015 according to the National Gardening boost sales in the fall and winter, when most Videos and articles also create promotional
Survey, bouncing back from a five-year low. edible gardening subsides. This is an asset opportunities for retail vendors. Direct
In 2015, the average homeowner spent to independent garden centers that remain your customers to Black Gold, Fafard or
$401 per household on yard or balcony, as open through the year or exist in states with Sunshine Advanced websites to help them
opposed to an average of $317 in 2014, and milder winters. grow better with Sun Gro.
the numbers continue to grow. Heightened Videos and Web Articles Contests and Sweepstakes
interest in green living, healthier eating, and The Gro Your Own video series offers Everyone loves a chance to win! That’s why
food independence has driven this trend, practical guides to edible gardening and we created a new series of bi-monthly Black
inspiring homeowners to favor natural and features professional horticulturist and Gold contests and sweepstakes designed
organic growing methods. To support this edible gardening expert, Jessie Keith. The to get the public excited about edible and
growing industry, Sun Gro Horticulture short videos cover a variety of topics, from flower gardening. These promotions have
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created a Gro Your Own edible lifestyle amending soil to growing artichokes and quickly gained ground, since the first was
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marketing campaign for OMRI Listed pruning tomatoes. Each is designed to launched in February 2017!
SKUs representing its premium Black offer accessible yet expert information to
Gold , Fafard and Sunshine brands. gardeners of all experience levels. Black Gold sweepstakes winnings
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are made in partnership with other
This NEW edible lifestyle campaign Last year more than 375,000 gardeners respected horticultural companies, including
employs promotional how-to and product accessed online gardening articles on Gronomics , Smart Pot , Proven Winners
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videos, trade ads, contests & sweepstakes, Sun Gro retail webpages, with edible and High Mowing Seeds. We have offered
and web articles to help homeowners grow gardening topics being the most popular. everything from raised bed kits to fall
outstanding food crops with Sun Gro’s Over 900 expert-driven gardening articles, vegetable garden packages that engage
OMRI Listed products. Gro Your Own written by nationally and regionally and motivate our customer base to
promotional materials and resources allow recognized horticulturists, cover many consider new products and new ways to
retailers to better promote the Sun Gro popular edible gardening trends. They garden. Our winners follow up and share
14 | Griffin Gazette 2017