Page 20 - Griffin Gazette Q4 2017
P. 20

Retail Trend?

        By John Johnston, Retail Education Manager                               It’s coming.
                          It’s coming. Whether you want it to or not, it won’t be denied. Our
                          industry is bracing for the next big trend: cannabis.
                          The lure of money (lots of it) and government control (property,  Whether you
                          sales and/or use taxes) of its impending development will remain
                          a hot topic for years to come. How quickly cannabis is embraced    want it to arrive
                          by the public and whether it’ll become as readily available as
                          buying a soda is anyone’s guess. The only remaining choice in
                          the matter is whether or not you’ll stock and sell the products   or not, it won’t
                          your customer will soon demand. And there will be demand, as
                          evidenced by sales in already-approved states.
                                                                                 be denied. Our

        A Troubled Past
        Since the 1930s, cannabis has been identified as a curse on society. It was advertised   industry is
        as something that would turn your mind and soul zombie-like. The American propaganda
        related to marijuana use. Cannabis was also associated with the famous public service TV  bracing itself
        film Reefer Madness was produced in 1936 and it revolved around hopeless insanity, as it
        ad from the late 1980s showing eggs frying in a pan as a metaphor for your brain on drugs,
        created by the Partnership for a Drug-Free America (Twohey, 2000).       for the next big
        In contrast, if we knew nothing about cannabis until five years ago, most of what we’d be
                                                                                 trend, cannabis.
        hearing is that it’s a miracle drug for those in medical need.

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