Page 10 - Griffin Gazette Issue 2 - 2018

FLIP OR FLOP

customer comfort

“ Follow this

simple formula

for solution-based
selling in all

departments and
categories: Shop by

need, by brand, by

delivery/type/size
– in that order. ”

Nick’s Garden Center & Market, Aurora, CO

By John Johnston, Retail Education Manager
New retail concepts, new display techniques and, certainly, store makeovers are inspiring to see. If you don’t
have the time to visit the big retailing trade shows to stay abreast of the latest trends and developments, don’t
worry: Change is visible in many places, with many local sources to take in.
National publications do a good job of keeping us informed, with great examples of retailing innovation. The
phrase “open concept” is at the top of everyone’s vocabulary, from builders to designers of high-traffic retail
zones, thanks in large part to the “flip” programming on home-improvement television. Consumers are drawn
to clean looks, comfortable settings and open spaces.

10 | Griffin Gazette 2018