Page 10 - Griffin Gazette Issue 1 - 2019

MAKING SENSE OF THE

RETAIL

RENAISSANCE

CENTRALIZED REGISTERS
By John Johnston, Retail Education Manager Centralized checkout areas have been on-trend for several
Retail has changed incredibly over the past decade. years. Clothing stores were among the early adopters, and
Many national brands have invested significantly in their their motivation was twofold:
store environments, in response to evolving consumer First, better store penetration. Moving registers deeper
behavior. The results are all around you, visible at within the store exposes shoppers to more displays and
nearly every level. While some market doomsayers more categories along the way. The more they see, the
say the sky is falling for brick-and-mortar retailing, more opportunity to discover something they can’t live
I suspect what we’re really seeing is a rebirth. without.
Let’s examine some key indicators of this retail Second, less shrink. Moving checkout to the center of the
renaissance. Many are easy and low-cost changes, store gives associates greater visibility of the sales floor.
and they may be just the refresh your store has been Many retailers have seen a reduction in theft as a result.
waiting for.