Page 8 - Griffin Gazette Issue 1 - 2019

Make 2019

THE YEAR OF…

Image Captions: (Clockwise from top left) Snapitini Peach snapdragon from Syngenta Flowers, Dahlia LaBella Piccolo Purple dahlia from Beekenkamp,
Bumbleberry Salvia nemerosa from Walters Gardens, Orange Smoothie pumpkin from Seminis.

By Jeanne Svob, Seed Business media; check them out on Facebook, NGB promotes their Year Of selections
Manager Instagram, Pinterest, Twitter and/or all year long to their social media
YouTube. In addition, NGB works very community of 70,000 followers and
The National Garden Bureau (NGB) closely with garden writers, bloggers makes information, variety lists and
is a nonprofit organization supported and authors who promote gardening colorful logos available to retailers,
by garden industry professionals, to consumers. writers and other garden professionals.
including Griffin, which is a long-time
NGB member company. NGB exists Nearly 40 years ago, NGB kicked off How can you put this program to work
to “educate, inspire and motivate their popular Year Of program. The for you? It’s easy: NGB offers articles,
people to increase the use of plants concept highlights a new group of logos, printable posters and bench
in homes, gardens and workplaces plants annually in each of the following cards on their website, all without
by being the marketing arm of the categories: Annual, Perennial, Bulb restrictions or fees. Check them out
gardening industry.” and Vegetable/Edible. Each year’s and make your own irresistible retail
batch of crops is selected by the NGB displays! Or use them in your print
The organization got its start in the board of directors specifically for the or online advertising, or on your own
1920s, and was a driving force in North American market. Chosen crops social media accounts. It’s not too late
championing Victory gardens during must be easy for consumers to grow, to get started – and be sure to watch
World War II. Today, NGB has a be genetically diverse and have a for an announcement in July of their
strong online presence via their wide selection of commercially Year Of selections for 2020!
website (www.ngb.org) and social
available varieties.

8 | GRIFFIN GAZETTE 2019