Page 8 - Griffin Gazette Issue 1 - 2019
P. 8

Make 2019

                                       THE YEAR OF…

            Image Captions: (Clockwise from top left) Snapitini Peach snapdragon from Syngenta Flowers,  Dahlia LaBella Piccolo Purple dahlia from Beekenkamp,
            Bumbleberry Salvia nemerosa from Walters Gardens,  Orange Smoothie pumpkin from Seminis.

            By Jeanne Svob, Seed Business    media; check them out on Facebook,   NGB promotes their Year Of selections
            Manager                          Instagram, Pinterest, Twitter and/or   all year long to their social media
                                             YouTube. In addition, NGB works very   community of 70,000 followers and
            The National Garden Bureau (NGB)   closely with garden writers, bloggers   makes information, variety lists and
            is a nonprofit organization supported   and authors who promote gardening   colorful logos available to retailers,
            by garden industry professionals,   to consumers.                  writers and other garden professionals.
            including Griffin, which is a long-time
            NGB member company. NGB exists   Nearly 40 years ago, NGB kicked off   How can you put this program to work
            to  “educate,  inspire  and  motivate   their popular Year Of program. The   for you? It’s easy: NGB offers articles,
            people to increase the use of plants   concept highlights a new group of   logos, printable posters and bench
            in homes, gardens and workplaces   plants annually in each of the following   cards  on their website, all  without
            by being the marketing arm of the    categories: Annual, Perennial, Bulb   restrictions or fees. Check them out
            gardening industry.”             and  Vegetable/Edible.  Each  year’s   and make your own irresistible retail
                                             batch of crops is selected by the NGB   displays! Or use them in your print
            The organization got its start in the   board of directors specifically for the   or online advertising, or on your own
            1920s, and was a driving force in   North American market. Chosen crops   social media accounts. It’s not too late
            championing Victory gardens during   must be easy for consumers to grow,   to get started – and be sure to watch
            World  War  II.  Today,  NGB  has  a   be  genetically  diverse and  have a    for an announcement in July of their
            strong  online  presence  via  their   wide  selection  of  commercially  Year Of selections for 2020!
            website ( and social
                                             available varieties.

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