Page 3 - Griffin Gazette Q3 2017

Here we Grow!
By Tracey Gorrell, Marketing
Communications Lead
As you flip through this new issue of the
Griffin Gazette, you’ll see we’re already
ramping up for the 2017-18 growing season.
Check out pages 6-7 for our highlights from
the 2017 California Spring Trials. Turn to
pages 4-5 for a preview of this year’s Griffin that could add new spark to your tried-and-
Grower & Retailer Expos. It’s shaping up to
be an exciting year for floriculture!
One more tool for the new season is
coming soon: our 2018 Seed & Plant
catalog. This valuable grower and retailer
resource debuts this month, in print and
digital formats. Here’s a taste of what you
can expect:
Choose your format
We publish our catalog in two formats;
choose print and/or digital to meet your
needs and preferences. Keep the print
edition on your desk or a nearby bookshelf
as a reference tool all year long.
There are seven yellow varieties in the Delta
pansy series. What’s the difference between
them? Our print catalog is produced
with a watchful eye on color accuracy, so
you can set your program color palette
with confidence.
Our digital catalog is suited for use on
computers and tablets — convenient and
portable. It’s also a terrific supplement
to print, with digital-only quick reference
guides, crop culture and other tools to help
you produce your best crops.
What’s new?
Our 2018 catalog is the perfect place
to get acquainted with this year’s new
introductions. Each brand-new series and
variety in our catalog is listed on pages
OUR 2018 SEED & PLANT CATALOG IS COMING SOON
10-11, organized by category.
And, wow, there’s a lot to look forward to!
Our new Seed & Plant catalog features more
than 350 new varieties, plus more than 60
improved varieties. You’ll find upgrades that
make growing easier, quicker and more
efficient. You’re also sure to discover items
true programs.
Your source for seed
As a stocking distributor, we’re committed
to the seed business. We stock more than
3,300 variety/product-form combinations in
our state-of-the-art seed operations facility
in Lisle, Ill. Our 2018 catalog is an A-Z guide Dreamy dahlia and two new TrioMio mixes.
to virtually all of them — annuals, perennials,
grasses, herbs, fruits and vegetables.
The Seed & Plant catalog includes detailed
descriptions, height and flower size, days
to first flower (or fruit) from sowing, and
available product forms. Color photos
are shown for many varieties, along with
component listings for seed mixes.
Our positioning charts for popular crops like
geranium, pentas and zinnia make it easy
to compare and contrast series across
multiple breeders. This year, we’ve added
a new positioning chart for snapdragon;
evaluate eight different series side-by-
side to make the best selection for your
next crop.
Looking for a specific item and want to know
if we carry it? A quick check of the index
in the back of your 2018 catalog connects
you with every crop class and series in our
seed assortment.
The best in vegetative breeding
Griffin represents a wide range of
vegetative breeding, and our 2018 catalog
is loaded with new, unique and top-selling
varieties to drive sell-through for your
operation. Our coverage begins with the
complete vegetative annuals assortment
from Syngenta Flowers, from angelonia to
vinca. It’s all here: the market leaders, the
grower favorites, plus more than 80 new
and improved varieties.
Round out your program planning with
assortment highlights from seven other
major breeders: Beekenkamp, Danziger,
Dümmen Orange, Kientzler, Proven
Winners, Sakata and Suntory. Kientzler is
a new addition to our catalog this year, with
a dozen new varieties for 2018 including
While all of these varieties are certainly in
the breeders’ catalogs, our catalog comes
with two clear advantages. The first is the
convenience of having them together in one
volume. The second is apples-to-apples
comparison: Our listings include consistent
data and formatting for crop timing, vigor,
plant height and width. Sizing up series
across multiple breeders is easy!
The 2018 Griffin Seed & Plant catalog
debuts this month. Contact your Griffin
sales representative, or visit us at a trade
show or the Griffin Expos to pick up a
copy. Current Griffin seed customers will
receive our new catalog by mail, along
with seed pricing for the 2017-18 season.
The digital edition is coming soon to
www.griffins.com/publications.
If you’re currently a customer of our
live-goods business, thank you for
choosing us! If you’re not, consider giving
us a try for your next seed, cutting or
young-plant program. We look forward to
the opportunity to serve you.
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