Page 19 - Griffin Gazette - July 2025

EarthBox®

Raised bed planters continue to be a popular trend.
Homegrown food is a growing desire, but a yard isn’t
always an option for many retail consumers. While
many consumers can grow in wooden raised beds;
this is not always achievable for all. That’s where
Novelty’s EarthBox® planters make a perfect option for
consumers. These planters are durable and lightweight
and they make gardening accessible anywhere: porch,
patio, backyard, or even inside. Consumers can still grow
a variety of plants in small spaces.
Novelty EarthBox® original is an all-in-one garden kit
that includes an EarthBox® container, aeration screen,
water fill tube, and two black/white reversible mulch
covers. It also includes 1 lb. of fertilizer, 1 lb. of natural
dolomite, and optional four casters for easy mobility.
Earthbox® components are all BPA-free and food-safe,
so consumers can feel good about growing. These
containers are UV protected to prevent fading and are
designed for durability.

Napa Hanging Bowl

The stylish ten inch Napa hanging bowls are great for
indoor or outdoor use. With a sleek, durable knotted rope
hanger and the Water-Minder™ Self-Watering System,
they make caring for plants easier for the consumer. The
StoneArt finish is a collaboration of high-grade resin and
natural stone that gives these planters a unique marbled
look. Enhance your retail sales strategy by providing
customers with instant gratification and showcasing
planted Napa hanging bowls in your houseplant section.
You can also turn this solution-based product into an
educational workshop to boost engagement and sales.

Connecting to Your Consumer Socially

Having a trending product in stock is just the beginning of the journey. The next crucial step is to let
your customers know it’s available! While you might see these products every day, your customers
don’t have that same familiarity. It’s key to showcase your trending items, especially those paired
with plants you’re selling—through engaging posts and displays. Remember, retail consumers are
constantly on their phones, scrolling through social media. That’s why it’s extremely important to
hype up your products on social media. By highlighting these popular items, you’re not just informing
your audience—you’re creating a buzz that can turn social media engagement into foot traffic and
sales. Watch how your posts translate into profits as customers are inspired to visit your store and
make purchases. Stay active, stay creative, and show off your trending products to boost your sales!

GRIFFIN GAZETTE 2025 | 19