Page 22 - Griffin Gazette - July 2026
P. 22

That evolution is also changing how growers evaluate
              sustainability programs internally. Programs that succeed
              are the ones that support and improve labor structures,
              shipping schedules, production workflows, and equipment
              systems. More sustainable outcomes are shown to come
              from this focus on simplicity and practicality.

              Recycling programs offer one of the clearest examples        Importantly,  sustainability is no  longer
              of this reality. The industry increasingly recognizes that   isolated within a single department or
              recyclability alone does not guarantee recovery. Without     initiative. Decisions involving packaging,
              local  infrastructure,  coordinated  logistics,  and  scalable   disposal, logistics, procurement, and
              processing systems, many materials still end up in landfills   reporting now carry broader financial and
              despite being technically recyclable.                        operational implications. Environmental
                                                                           stewardship is now  an essential part of
              For growers, successful recycling programs must fit
                                                                           every company’s overall business strategy.
              seamlessly into existing operations. Collection systems need
              to accommodate commercial-scale volume, transportation       Perhaps the biggest lesson emerging
              logistics must be reliable, and recovery partnerships must   across the industry is that progress
              minimize operational disruption.                             matters more than perfection. Long-term
                                                                           sustainability impact is rarely driven by
              At the same time, the industry’s understanding of waste
                                                                           one-time initiatives or highly publicized
              streams is expanding. Sustainability efforts are no longer
                                                                           launches. Instead, progress comes from
              focused exclusively on plastics. Corrugate, pallets, metal,
                                                                           repeatable systems that can be maintained,
              and  mixed  materials  are  increasingly  being  incorporated
                                                                           measured, and improved over time.
              into comprehensive recovery programs designed to improve
              efficiency across the operation. The ability to include      As the horticulture industry moves forward,
              the broader assortment of materials is a core element of     the growers best positioned for success will
              Growscape’s ReSource Recycling program.                      likely be those who embrace sustainability
                                                                           as an operational framework rather than a
              This  broader systems approach is also being shaped by
                                                                           standalone program. Practical execution,
              ongoing supply chain volatility. Localized sourcing and
                                                                           measurable outcomes, and scalable systems
              regional recovery partnerships are becoming more valuable,
                                                                           are becoming the new standard.
              both economically and environmentally. Regional execution
              can reduce transportation emissions while creating more      In today’s environment, responsible growth
              resilient supply networks.                                   is ultimately defined not by what growers
                                                                           can start, but by what they can sustain.
              Regulatory pressure is adding another layer of urgency. State-
              level  sustainability legislation  continues  to  evolve  rapidly,
              particularly around extended producer responsibility (EPR) and
              packaging accountability. In many cases, financial and reporting
              obligations now extend deeper into the supply chain. As a
              result, Growscape continues to invest resources in remaining
              compliant with all regulatory obligations, including minimum
              Post Consumer Recycled (PCR) content requirements, as well
              as partnering with its customers to do the same.
              Innovation in materials is evolving alongside these changes.
              New product development is increasingly focused on
              balancing environmental responsibility with real-world
              performance requirements. Next generation sustainable
              materials like Growscape’s ReTerra plantable bioplastic
              are gaining attention because they are being engineered
              to maintain durability, functionality, and scalability in
              commercial applications.


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