Page 6 - Griffin Gazette Fall 2015
P. 6

Big Savings, BaignIddeasB, BiiggNTewuPrronduoctus...t

                                                                                                     By Tracey Gorrell, Marketing Communications Lead
                                                                                                     The 2015 Griffin Grower & Retailer Expos promised big things:
                                                                                                     big savings, big ideas and a big mix of new products, new
                                                                                                     varieties and new vendors to invigorate programs for the
                                                                                                     2016 season. Our customers responded in kind, setting new
                                                                                                     attendance records!
                                                                                                     Griffin kicked off the 2015-16 season with two Grower &
                                                                                                     Retailer Expos. The first took place on August 26-27 at
                                                                                                     the Eastern States Exposition Center in West Springfield,
                                                                                                     Mass. The second followed a month later, September
                                                                                                     30-October 1, at the Lancaster County Convention Center in
                                                                                                     Lancaster, Penn.
                                                                                                     “Attendance at each show grew by more than 10 percent,
                                                                                                     to new all-time highs for our company,” Griffin President Rick
                                                                                                     Hyslip explained.
                                                                                                     Long-time Griffin customers know the Expos are a hub for
                                                                                                     terrific savings on must-have inputs. In addition to our traditional
                                                                                                     vendor specials, this year marked the debut of ExpoExtrasTM
                                                                                                     – exclusive day-of-show discounts available only to Expo
                                                                                                     attendees! Dozens of ExpoExtras were available to growers

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