Page 9 - Griffin Gazette Issue 2 - 2019
P. 9

3. LIQUID REFRESHMENT             4. LIQUID REFRESHMENT FOR PLANTS
            FOR CUSTOMERS                     Seeing a garden center with ebb and flow tables in their greenhouse brings a smile
            Another fantastic addition to a Raleigh,   to everyone. Consumers shop throughout the layout without getting caught on wood
            NC garden center was a custom-    and wire. The added value bonus for ownership is cutting down on manpower to
            built bar area  (page 8 - top image)   water plants, saving on water consumption, and eliminating hoses throughout the
            that  featured  regional  wines  and   greenhouse which produced tripping hazards.
            local craft beers on draft. Made from
            earthy materials including recycled
            and repurposed woods, this was a
            clean and nifty retreat for customer
            conversation and relaxation. Notice that
            the beer tap handles were fitted with
            garden tools. Awesome!





            5. MONSTER PLANTS ARE A HIT
            Seeing is believing when it comes to the
            newer  plant  genetics showing HUGE
            begonia baskets in the greenhouse.
            These  are  some  of  the  first  hanging
            baskets to fly out the door in spring. It is
            evident that manufacturers are playing
            an important part by increasing soil
            capacity for expanding root systems.
            If it hasn’t happened yet, the 8-inch
            hanging basket is all but obsolete in
            most regions. The new standard is a
            basket that is immediately a homeowner
            conversation piece and thrives (or
            survives) for customers even with some
            neglect. That’s comforting!
                                                                               7. LET THERE BE LIGHT
                                                                               Many garden centers are investing into
                                                                               improved display lighting for their stores.
                                                                               Regardless of what retail products you
                                                                               are selling, illumination or lack there of,
                                                                               can be the difference of making a sale
                                                                               or not. The hardest areas to improve are
                                                                               lighting perimeter walls and improving
                                                                               light within deep shelving units. The
                                                                               perfect example shown in the image
                                                                               eliminates all shadows surrounding the
                                                                               wreath. By installing two light tracks a
                                                                               few feet away from the wall and tilting the
                                                                               end light fixtures to crisscross their light
                                                                               beams, all shadow casting is removed
            6. MADE FOR THE SHADE                                              thus bringing the product forward. Store
            One of the best returns on your investment is providing comfort from extreme   improvements to lighting help to move
            heat for your customers. The V truss shade system works wonders on reducing   store traffic safely, reduce eye fatigue,
            temperatures for both client and plants. For garden centers without the benefit of   and bring a higher value to products that
            visibly showing a greenhouse from the street, these shade systems offer flexibility in   are made from glass, iridescent, brass,
            height, size, styles, and holding power. The Poly Tex structure shown has additional   copper, wood, and ceramics.
            columns that can manage the extra weight for supporting hanging baskets. Fitted   Turn on the switch for improving the
            with overhead irrigation, a Dosatron for feeding plants, and outlined with lights,   customer experience!
            shopping is cooler by a country mile!


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