Page 9 - Griffin Gazette Issue 2 - 2019
P. 9
3. LIQUID REFRESHMENT 4. LIQUID REFRESHMENT FOR PLANTS
FOR CUSTOMERS Seeing a garden center with ebb and flow tables in their greenhouse brings a smile
Another fantastic addition to a Raleigh, to everyone. Consumers shop throughout the layout without getting caught on wood
NC garden center was a custom- and wire. The added value bonus for ownership is cutting down on manpower to
built bar area (page 8 - top image) water plants, saving on water consumption, and eliminating hoses throughout the
that featured regional wines and greenhouse which produced tripping hazards.
local craft beers on draft. Made from
earthy materials including recycled
and repurposed woods, this was a
clean and nifty retreat for customer
conversation and relaxation. Notice that
the beer tap handles were fitted with
garden tools. Awesome!
5. MONSTER PLANTS ARE A HIT
Seeing is believing when it comes to the
newer plant genetics showing HUGE
begonia baskets in the greenhouse.
These are some of the first hanging
baskets to fly out the door in spring. It is
evident that manufacturers are playing
an important part by increasing soil
capacity for expanding root systems.
If it hasn’t happened yet, the 8-inch
hanging basket is all but obsolete in
most regions. The new standard is a
basket that is immediately a homeowner
conversation piece and thrives (or
survives) for customers even with some
neglect. That’s comforting!
7. LET THERE BE LIGHT
Many garden centers are investing into
improved display lighting for their stores.
Regardless of what retail products you
are selling, illumination or lack there of,
can be the difference of making a sale
or not. The hardest areas to improve are
lighting perimeter walls and improving
light within deep shelving units. The
perfect example shown in the image
eliminates all shadows surrounding the
wreath. By installing two light tracks a
few feet away from the wall and tilting the
end light fixtures to crisscross their light
beams, all shadow casting is removed
6. MADE FOR THE SHADE thus bringing the product forward. Store
One of the best returns on your investment is providing comfort from extreme improvements to lighting help to move
heat for your customers. The V truss shade system works wonders on reducing store traffic safely, reduce eye fatigue,
temperatures for both client and plants. For garden centers without the benefit of and bring a higher value to products that
visibly showing a greenhouse from the street, these shade systems offer flexibility in are made from glass, iridescent, brass,
height, size, styles, and holding power. The Poly Tex structure shown has additional copper, wood, and ceramics.
columns that can manage the extra weight for supporting hanging baskets. Fitted Turn on the switch for improving the
with overhead irrigation, a Dosatron for feeding plants, and outlined with lights, customer experience!
shopping is cooler by a country mile!
GRIFFIN GAZETTE 2019 | 9