Page 13 - Griffin Gazette Issue 2 - 2021

By John Johnston, past year’s home activity has moisture buildup. Air circulation
Retail Education Manager increased by family gatherings is important to prevent conditions
Spring sales are showing signs of in lieu of travel or restaurants. favorable for spreading powdery
continued growth from retailers Hanging baskets of ferns for mildew which affects some
reporting that customers are medium and low-level lighting, known favorites like African Violet.
buying new houseplants at a patio containers and window One of the most popular additions
record pace. These feel-good boxes for direct and high-level to the home is the use of small
moments are just what our lighting, and foliage centerpieces decorative mister bottles or
industry needs to bring a smile to for all light conditions are in atomizers. One of the surefire
our face…and bring money into demand everywhere. This trend ways to kill plants in the home is
the registers! Are you displaying will remain in place as the new- to underwater or overwater your
unique small pottery in your store found experience of joy and plants. Offer suggestions on the
to pair with these plants? Here comfort from plants in the home primary care details for the plants
are 5 suggestions to expand your remains high. The news out you sell. Another unseen problem
sales and profits. of Florida this spring confirms with plant care is the water you
that there are foliage shortages use. City water may contain
STAGING DISPLAYS ON A due to high demand and a lack higher chlorine content that can
CROWDED TABLE of workforce labor needed for damage the plant’s root system
consumer supply.
It takes a little skill and imagination and harm the plant. Allowing tap
to bring attention to a plant table NATURAL, ARTIFICIAL, water to stand by itself for a day
and drive interest. Textures and AND LOW LIGHTING or two will help diminish chlorine
content. Distilled water is another
colors colliding with product OPTIONS
additions, leads to increased option to use and available in
sales and happier customers. By One constant observation from grocery stores by the gallon.
arranging these options at varied the field is the lack of information ABRACADABRA!
heights, the consumer views about lighting conditions needed
more options than a table of one for interior plants. Very few INCREASING YOUR
or two plant types. The key is to plant labels are included with PROFITS
contrast these colors to draw eye instructions that explain their Consumers have a keen eye for
attention. Multiple groupings of needs. Sure, Google has a bevy great looking plants and unique
different plant varieties or colors of information available for the color combinations. If you are
offer the best eye appeal even consumer after a few clicks on the adding a varied selection of
from a distance. Some of the best keyboard, but not all are internet combo planters to your indoor
houseplant displays mix foliage savvy. We need to do a better plant tables, identify that they
plants with seasonal flower in a job of communicating how to be are priced as marked. If you wish
combination planter assortment in successful with their newest plant to drive more sales, try using
various sizes and price points. addition through signage. Lighting signage to convey a price point
levels in the home have duration strategy. An example: All plant
VARIETY IS THE RECIPE ranges from sun exposure, room containers on this table are priced
FOR SALES! location, window treatments, and under $30. This selling technique
interior lighting. Humidity levels
There is keen interest in vary throughout the year and even prepares the consumer for an
purchasing interior plants to during summer months, moisture expected cost proposition without
brighten up indoor living spaces is extracted from recirculating air. risking “sticker shock” which can
and home offices. Making Feature colored stones, glass, lessen the sales opportunity.
suggestions to which plants or pebbles under potted plants Customizing a plant arrangement
need little or no maintenance, to add moisture and foster extra is another way to drive profits.
will help the customer choose sales. A sign recommending Showcase examples of some
a suitable look for their needs. specific artificial lighting for upscale combination planters
Your selections can be grouped darkened rooms should be and drive more consumers to
as follows: for the home, for the placed close by. your store. There are quite a few
office, for the chef or kitchen, retailers who have taken their
or for the bathroom. HGTV KEEPING EVERYTHING discontinued pots, clearance
features beautiful planters FRESH merchandise, or scratch and dent
when staging homes for sale or products and turning them into
showcasing remodeled home. Maintaining your display tables beautiful planters without marking
Showing multiple containers and takes some practice to gauge them down.
combinations of plant materials sales volume and keep things tidy. Create your own merchandising
will set your store apart from Remove unsightly broken or dried magic with houseplants and
others including box stores and plants along with regular cleaning before you can say “Hocus
supermarkets. Gift arrangements of the table to remove spilled Pocus,” they will all disappear!
in low profile containers or bowls soils and debris. In greenhouses
sell as fast as you can likely with poor circulation, move plants
replace them in many cases. The apart to minimize disease from
GRIFFIN GAZETTE 2021 | 13