Page 11 - Griffin Gazette Issue 1 - 2022

2. UPSELL

Garden centers usually buy and sell retail products that our traditional customer
base would purchase.
While plain green watering cans have remained a gardening staple, don’t be
afraid to spice up your selection and offer items that are at a higher price point.
Remember, 18 million new gardeners = 18 million new personalities who will
purchase, red, yellow, and blue, watering cans! DRAMM'S watering cans come
1. CROSS SELL in three sizes, are proudly MADE IN USA, and offer the gardening consumer a
lifetime guarantee.
With case packs of six assorted colors, which one will you choose?
Cross selling is one of the easiest
ways to increase your customer’s
purchase.

By displaying plants with retail
accessories, customers can visualize
the products together, and make
natural purchases.

When working on store presentation,
incorporate a display of JACKS
FERTILIZER with the plants you are
selling. Just like seeing hot fudge next
to an ice cream display, the customer
easily sees they need both, resulting
in an additional purchase. JACKS
Classicote CrystalGreen fertilizer
is prefect for outdoor and indoor
plants with its two-part formula.
Plants rapidly absorb the recycled
phosphorus and magnesium in the
uncoated CrystalGreen formula,
which results in a quick green up.
Then, the Classicote will time release
food for up to four months, which
plants will use to grow and thrive.

3 . FILL YOUR DISPLAYS

The pandemic has reminded us, no one likes to see bare
shelves when shopping. Consumers don’t want to spend 4. POST IT!
time looking for products, they need to be right in front
of them.
Most importantly, whether you post on Facebook or
Follow the facing/blocking theme of grocery stores and Instagram, make sure to regularly post. Show what you
bring products forward on shelves to make the inventory have growing on your benches with all the accessories you
appear full. The same goes for your displays. Whether it’s have to keep your gardeners happy and successful! The
pottery, fertilizer, or plants, take a few minutes to bring the more product you can highlight in a post to sell the better.
product to the front of your shelves and create a clean See it? Sell it!
stocked look.

GRIFFIN GAZETTE 2022 | 11