Page 6 - Griffin Gazette Summer 2016

The Great Wagon Debate:

By John Johnston, Retail Education Manager

We can all appreciate costing you sales opportunities. This isn’t
the charm of the the first or last time you’ll hear this, and
classic Radio Flyer sometimes the truth hurts. Let’s examine
red wagon, a rugged the logic.
beauty. It’s been
utilized in garden Time to Go
centers and nurseries Today’s consumer has spent many hours
for decades. It’s perfecting the art of shopping. Several
quaint, it’s iconic and factors contribute to a consumer’s
surprisingly, in many satisfaction or feeling of shopping success,
stores, it’s still in including excitement, variety, comfort,
use today! sense of accomplishment (especially
among coupon-cutters and deep-discount
The Radio Flyer red wagon is regarded shoppers) and convenience.
among the most sought-after holiday gifts
for children of every age. Now, almost 100 Take grocery shopping as an example. A
years later, this 2003 Toy Industry Hall of consumer subconsciously feels ready to
Fame inductee is still churning out wagon head to the exits when the cart is full, the
products today for kids—and some adult arms are full or the stomach is full from
garden-center owners, too! sampling or dining in-store. Your nursery,
greenhouse or garden center is no different.
Brace yourself for this spoiler alert: Using With this in mind, doesn’t it make sense to
Radio Flyer wagons in your store could be have carts that hold more?

6 Griffin Gazette Summer 2016