Page 7 - Griffin Gazette Summer 2016
P. 7
"Changing your carts could double the
size of your average sales transaction!"
More is Better! cart options with a more critical eye. Beyond Top Right Cart:
The Radio Flyer wagon provides a great the capacity issue, many two-tiered carts Item #39-7075
ride for children while they’re in the store offer children’s seats with seat-belt restraints
and, thus, holds a nostalgic place in any (which are highly recommended). Bottom Cart:
parental heart. Its compact size, at just 36 Item#39-7080
inches long and 17½ inches wide, is easy to A new fleet of carts is no small expenditure,
maneuver through narrow aisles and tight certainly. What’s the expected return on
corners. However, if your primary objective investment? Let’s compare with a couple of
is sell-through, the Radio Flyer simply isn’t filled-to-capacity examples:
the best tool for the job.
$100 Classic Wagon: 8 one-gallon perennials
The relatively small space and weight limit at $10 each for a total register transaction
of the Radio Flyer puts it far behind the two- of $80 and expected gross profit of 50%
tiered cart when it comes to capacity for totaling $40 per wagon load. At 10 turns
plants, flowers and other products. You can a day x 7 days a week = $5,600 in sales,
get creative with loading the wagon, but it’ll $2,800 in gross profit. (Over 8 weeks during
still come up short against the two-tiered peak spring season - $44,800 in sales
cart. The result is fewer dollars flowing per wagon)
where it counts, at your checkout registers.
$300 Cart: 14 one-gallon perennials at $10
A Worthy Expenditure? each for a total register transaction of $140
Looking at moderate cost differences and expected gross profit of 50% or $70 per
of carts in our industry, they vary from cart load. Average 10 turns a day x 7 days
pneumatic tires and all-stainless steel a week = $7,840 in sales, $3,920 in gross
models down to oversized, high-impact profit. (Over 8 weeks during peak spring
plastic nursery wagons with generous season - $62,720 in sales per cart)
weight, strength and space gains. Any of
these newer models far exceed the capacity Increasing Opportunities
(and quantity) efforts of the Radio Flyer. It’s difficult to replace an American icon
that’s touched millions of lives, but numbers
When thinking about cost savings, measure speak for themselves. The upgrade cost
the typical sales on capacity increases at can be offset by your ability to significantly
the register during checkout. Changing increase sales volume and profits, just by
your carts could double the size of your implementing carts with greater capacity.
average sales transaction!
If replacing your fleet outright is too much to
If you’re thinking, “I’ve been doing this bear, consider a phased plan: Upgrade with
for years! Why change?,” you may have a dozen new carts each year over a three-
stumbled upon the reason for lagging year period. Contact Griffin for a cart quote
sales. Typical transactions have begun to today. We have both the oversized beauties
grow nationwide; finding ways to capitalize and the two-tiered beasts for your fleet.
on that trend may mean comparing your
