Page 14 - Griffin Gazette Fall 2016
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2016 Griffin Expos in Review:
Putting More Profit
in Your Pocket
By Tracey Gorrell, Marketing The Griffin team strives to make each Expo “The Expos are
Communications Lead better than the last, with more ways to hotspots to connect
save on must-have inputs from sowing to with industry
For 35 years, Griffin customers have sell-through. In 2015, we introduced Expo- experts and to check
kicked off each new growing season at Extras—exclusive day-of-show discounts out new products
the Griffin Expos. Griffin hosted two Expos available only to Expo attendees. The Ex- and new varieties
again this year: The Massachusetts Expo poExtras were back this year, along with first-hand.”
was held August 31-September 1 at the something completely new for independent
Eastern States Exposition Center in West retailers: Profit Parkway.
Springfield. The Pennsylvania show took
place just three weeks later, September Profit Parkway offered an array of eye-
21-22 at the Lancaster County Convention catching pallet programs and other retail-
Center in Lancaster. ready displays for independent garden
centers. This dedicated area at both Expos
The Expos are hotspots to connect with featured options to help retailers easily
industry experts and to check out new expand their product offerings and boost
products and new varieties first-hand. add-on sales.
First and foremost, though, customers
flock to the Expos for the savings. The Expo attendees saw more solutions for
shows are well known as the place to controlled-environment agriculture (CEA) at
take advantage of early-order discounts this year’s shows, including products from
(EODs) and other incentives from the FibreDust, Oasis, Bluelab and Innovative
industry’s top manufacturers, breeders and Growers Equipment, just to name a few.
young-plant producers. In the Griffin booth and around the show
14 | Griffin Gazette Fall 2016
