Page 3 - Griffin Gazette Spring 2017

Touchdown!
By Jeanne Svob, Seed Business
Manager; and Dennis Meisch, Live
Goods Assistant Business Manager
Any successful plant program begins with
solid genetics, the kind that perform reliably endcap display, well stocked with healthy
from the grower’s bench to the retailer’s
rack to the home garden. But it’s the
finishing touches like merchandising that
can take your sell-through from good to
great. For fall programs, the Sporticulture
point-of-purchase (POP) program is just
the ticket.
Harness the Power of Sports
Marketing
Sporticulture brings the marketing power
of the National Football League (NFL) to
horticulture, with licensed pots, tags and
other POP materials. The program adds
value and profit potential to plant programs
in any season! Research shows that NFL-
licensed product commands higher price
points and sees faster sell-through at retail
than unbranded plants.
Make a Game Plan for Fall
Success with Sporticulture
The Sporticulture program also offers a
rare opportunity to expand your customer
base, by attracting non-gardeners who are
passionate about football. Think about the
selling power of a strategically positioned
plants bearing branded pots and tags
representing the local favorite NFL team in 95-32223 Chicago Bears
your area. Hello, impulse sales!
Griffin Makes it Easy
Did you know that Griffin stocks
Sporticulture pots and tags for the top 17
NFL teams in 100-count cases? There’s no
need to commit to a full skid or truckload
of product; these reduced minimums make
the Sporticulture program accessible and
affordable for growers and retailers of all 95-32215 New York Giants
sizes in these key NFL markets.
While finished plants must adhere to
Sporticulture’s planting guides for color
palettes and crop classes, growers are free
to source the varieties and product forms
that best meet their needs. Contact our
team to get started!
Sporticulture containers & tags available:
$140.00 - Case 100
Item # Description
95-32208 Buffalo Bills
95-32217 Carolina Panthers
95-32218 Cincinnati Bengals
95-32219 Cleveland Browns
95-32209 Dallas Cowboys
95-32211 Denver Broncos
95-32210 Green Bay Packers
95-32220 Houston Texans
95-32221 Indianapolis Colts
95-32222 Los Angeles Rams
95-32212 New England Patriots
95-32216 New York Jets
95-32225 Philadelphia Eagles
95-32213 Pittsburgh Steelers
95-32214 Seattle Seahawks