Page 6 - Griffin Gazette Issue 3 - 2018

It s a
'
Small World

After All

We waited patiently for fairy gardening to
gain traction. In many stores, it just didn't

happen. However, what did happen may
surprise you.

By John Johnston, patiently for the miniature (fairy) gardening highest positive percentage change in
Retail Education movement to gain traction. In many the report without question.
Manager stores, it just didn’t happen. Garden The next highest gain is in pottery and
centers eventually trimmed inventory due
While retailers look containers. No surprise, since the
for new ways to to the lack of interest. However, what did indoor container business continues
intrigue customers happen may surprise you. to thrive with demand for small plants,
with unique products SMALL PLANTS, BIGGER SALES container gardening and the popularity
and events, plants One sales surprise for many retailers is of combination planters.
still drive the majority in the houseplant department. According
of garden-center sales. And have you to the 2017 State of the Industry Report, Although the report is based upon
survey results from 385 independent
noticed? Small is fashionable – or, at sales of cacti and succulents increased garden centers across North America –
least, it can be. for 65% of respondents, while 31% a relatively small sample – I heartily agree
For more than a decade, we waited indicated no change in sales. It was the with their findings.

6 | GRIFFIN GAZETTE 2018 Photo Caption: Succulent from Timbuk Farms