Membership will Help Foster Long-term Relationships with Gro Group Manufacturer Partners
Tewksbury, Mass., February 16, 2021 – Griffin, one of the largest horticultural brokers and suppliers in the United States, announced today that it has become a distributor member of Gro Group’s elite buying group. Gro Group is the leading North American network of lawn and garden distributors servicing over 25,000 retail locations.
“We are very excited to be selected as a Gro Group distributor member and the opportunity to expand our manufacturer relationships within the Gro Group network,” said Jim Rottenberg, Vice President, Retail Sales and Marketing for Griffin Greenhouse. “Griffin looks forward to strengthening our commitment to delivering products and services as we move into an exciting year of growth in the industry.”
This latest alliance allows Griffin to service regional markets more efficiently and economically through Gro Group.
“Gro Group is delighted that Griffin Greenhouse Supplies has become our latest distributor member to be added to our elite buying group”, said Nancy Taylor, President & CEO of Gro Group. “With Griffin’s industry expertise and staying power within the industry, we believe Griffin shares a commitment with Gro Group and its membership to offer the best products and services to the market.”
About Gro Group:
Gro Group has been serving the Lawn & Garden Industry for over 40 years. Our continuing mission is to foster long-term relationships between our Distributor members and our Manufacturer Partners in the Gro Group Network with an objective to help competitively position Independent Retailers in their market.
The company was established in 1974 by a small group of East Coast lawn and garden Distributors. By the late ‘70s, Distributor membership began to expand across the United States. In the early ‘90s, the members agreed to expand further to include Canadian Distributors. Today, Gro Group is an elite North American network of Regional Distributors, with more than 400 Professional salespeople who service over 25,000 retail locations. For more information, please visit: https://www.grogroup.com/
Media contact: Mariana Haven
Marketing Communications Lead for Griffin
mhaven@griffinmail.com